Character and Business Profile

Everything you need to know about Character and Business Profile

What information do your consumers have about you?

Is it true that you sell X product and have a website at Building a brand identity that resonates with buyers and identifies your brand as the best option isn’t enough.

Creating a great company profile will assist your customers in learning more about your firm than just the fundamentals. In the end, it’s your company profile that entices a new visitor to learn more about your products or services and persuades potential customers to choose your firm over competitors.

The fierce rivalry between Dunkin’ Donuts and Starbucks is well-known. They both offer coffee at the end of the day, but they’ve built strong, distinct brands and garnered quite diverse audiences as a result.

You can often overhear intense debates about the subject, with people adamantly believing that one coffee chain is superior to the other.

But what if you were unaware of the rivalry and had never heard of either Starbucks or Dunkin’ Donuts?

Instead, you come across these two firm profile statements that are vastly different:

I’m ready to wager that just reading their first paragraphs has encouraged you to investigate one brand more than the other. It’s not just the words that give you an impression of their company; it’s also the design, typeface, and color.

Related: A Step-by-Step Guide to Launching a Business

That’s why having a company profile is so important.

Why Company Profiles are Important

It’s quite easy to skip over company profiles and simply write a cut-and-dry “about” page that doesn’t tell much about you.

Company profiles go a step beyond the standard “about” page by sharing how your company got started down to where it is today — and why you continue to serve customers.

Here are some of the reasons why having a company profile is important:

A company profile will differentiate your brand.

A company profile will automatically describe what distinguishes your business from others. Because no other firm has the same starting narrative and reason for existence as you, it will naturally distinguish your brand. A company profile is the only place where you can explain your history and values without it feeling out of place or unnecessary.

A company profile may justify a higher price point.

You may be able to justify a higher price point for your products and services if you go into detail about your production values or ethically produced materials.

For example, Starbucks’ coffee may not be superior to Dunkin’ Donuts’ coffee, but because Starbucks goes into great detail about its high-quality ingredients, you get the impression that you’ll be paying a premium for its products right away.

Related: How to Conduct Market Research for Growing Your Business

A company profile will build your reputation.

What would you like to be remembered for? As the company that began as a tiny family-owned business and evolved into a multibillion-dollar corporation? As a firm that prioritizes environmental stewardship and ethical behavior? Marketing, service, and sales efforts can all help you establish a good reputation, but it all starts with the company profile.

The foundation for cultivating a favorable reputation is laid by knowing who you are, where you came from, and why you exist.

The significance of developing a corporate profile cannot be stressed, but if you’re unsure how to do so, don’t worry – we’ve outlined everything you should include in your profile below.

What is included in a company profile?

Your business name, your founder’s name, your products and services, the year your company was created, and the reason your firm was founded are all included in a company profile.

Include your purpose, vision, and values after you’ve established your history. The purpose of your profile is to demonstrate why you are a better provider or vendor than your competitors.

Though your company profile can undoubtedly be part of your “about us” page, it shouldn’t be a repetition of that page.

The truth is that a company profile is more about why you do what you do and how you got started doing it than it is about what you do.

Here’s a handy list of things you should include in your company profile:

  • Your business name
  • The year you were founded
  • Your founder’s name
  • Your original business name, if you had one
  • The original reason your business was founded (or the former vision or mission for the company)
  • How that reason, mission, or vision changed over the years
  • A description of your products and services
  • Your current mission and vision statement
  • Your motto or slogan
  • Your company values

In your company profile, try to describe how you alleviate clients’ pain, what challenges you’re trying to solve, and how you’re different from the competitors.

Rather than having separate sections, those three pieces of information should be incorporated throughout every element of your company page. 

If you’re not sure where to begin, we’ve compiled a list of some of the most innovative company profile examples below. As a result, you’ll be able to develop a corporate profile that will appeal to and engage the appropriate audience. After you’ve finished looking at these excellent examples, use our template to start creating your own.

Related: Built a Company Website

Company Profile Examples

1. Starbucks

The company’s mission, backstory, products, store atmosphere, and even folklore surrounding the name are all included in Starbucks’ company profile.

Best of all, they manage to seem both authentic and majestic at the same time. There aren’t many coffee shops that can claim to “inspire and nurture the human soul,” as this one can.

Starbucks’ company profile is an excellent example of a store with a common household product — coffee — successfully distinguishing itself from the competition through its mission and values.

2. Wales Bonner

If your firm has a fascinating and intellectual past, consider building a profile like Wales Bonner’s. The first line of the profile states, “Informed by extensive research embracing critical theory, music composition, literature, and history, WALES BONNER embraces a plurality of viewpoints, proposing a distinct sense of luxury, via a hybrid of European and Afro-Atlantic approaches.”

Following a description of the brand’s intellectual basis, the owner’s route to forming it is described, beginning while she was a college student. With an excellent blend of images and text, the timeline serves as a reminder of Wales Bonner’s stability and growth.

3. Diehl Group Architects

Take a look at Diehl Group Architects’ company profile for both cleanliness and ease of use. The web page divides topics into clickable boxes, allowing users to choose which one they want to learn more about. Furthermore, the entire design reflects the company’s mission, including the page’s backdrop, which shows a floor plan.

4. Bloomberg

Nearly nine out of ten people want to see more videos from brands, so use an engaging film to tell your firm’s narrative, as Bloomberg did in their corporate profile.

Bloomberg’s profile demonstrates that the corporation understands its target audience: they provide a few short facts before linking to other sections of the site, such as Careers and Technology.

While another company might succeed by telling a creative, long-form story, Bloomberg’s target audience is likely to be more analytical.

5. Nike

Nike’s two core aims — fitness and people — are almost immediately apparent. You’re welcomed by videos of people of various ages, genders, and ethnicities playing sports when you first access their company profile.

In addition, this is their initial introduction: “Bring motivation and creativity to every athlete on the planet.” It says below, beside the asterisk, “You are an athlete if you have a body.”

With very little mention of their products, you’ll find information on their internal diversity and inclusion initiative, their global community impact, and their sustainable business program as you scroll.

Nike’s corporate profile shows a wider, more expansive vision, persuading viewers to trust the brand even before purchasing a product.

6. Seattle Cider

The profile of Seattle Cider Company is simple, but it engages the user with engaging animations that demonstrate the company’s cider selection. The page flows smoothly and provides important product information before displaying the company’s mission and values.

This profile is an excellent example of a company that recognizes and addresses its users’ concerns (in this case, quality ingredients) while maintaining personality and flair.

7. Delta

Delta’s page is well-organized by topic and highlights the company’s ideals, which include community engagement and sustainability activities. They’ve provided brief meta-descriptions for each category below. Users can click through if they wish to learn more about the design.

Overall, Delta’s company profile is straightforward and uncomplicated, but it contains all of the important details to demonstrate the company’s uniqueness.

8. Roam Loud

Do you have a personal story behind your company’s founding? Roam Loud’s example is one you may just want to copy. The brand’s company profile is simple yet effective, starting with a friendly greeting (“Hey there!”) and ending with a list of values. In between, the founder makes it clear why she created this brand — and why its existence is so important to her and prospective buyers.

9. MAD Architects

Take a peek at MAD Architects’ corporate profile for its simplicity and usefulness. The profile isn’t shy about the firm’s many successes, and it invites visitors to learn more by mentioning the firm’s exhibitions, seminars, awards, and publications, all of which are accessible through separate tabs on the same page.

It’s critical to state in your company profile that your organization is a leader in its sector. Consider making one that resembles MAD Architects’ profile. 

With this in mind, the description aligns with the prospect’s evaluation of which suppliers are best for them. Customers will believe in your brand and want to do business with you if you use a strong brand voice and provide facts about what makes your firm distinctive or superior to the prospect’s alternatives. 

Examples of Company Descriptions

Here are some examples of company descriptions that enhance their organizations’ company profiles.

1. HubSpot

On HubSpot’s company profile page, you can find a quick description of the company’s mission and what it does. In just a few words, HubSpot explains that the company’s goal is to help businesses grow through its specialized inbound software.

2. Landed, Inc.

The vision statement on Landed, Inc.’s About Us page reads, “If we want stronger schools and safer communities, we must assist those who make it possible.”

Following that, they discuss their background before moving on to their mission statement and company description. The latter is described in bullet points in its own section, making it easy to identify and understand for prospects.

3. H&H Wealth

The founder of H & H Wealth discusses what sets her apart from other licensed financial planners on their website’s “Why Us” page, as well as how her clients benefit from her unique perspective.

She also makes a pledge to her clients, which establishes the tone and expectations for the service to be provided. As a result, rather than sounding like a vendor, the tone is that of a partner.

4. Tesla

In this description, Tesla explains when it was founded, the company mission, and what types of products it specializes in. It also gives added information about the history of the company and how it has continued to grow with the same values.

5. Authentique Agency

Authentique Agency provides a lot of information upfront for their customers because they know that partnering with an agency (and choosing which one on top of that) is a big decision for scaling businesses.

It not only provides information about its values but about its long-standing experience in the industry and primary goals when they work with clients.

6. The Cru

The Cru is a service that links members with other women who share similar interests in order to foster personal and professional growth. As a corporate profile, they employ an “Our Story” page, where the founder describes how the company came to be and how she now has her own “Cru” (a play on the term “crew”).

This overview demonstrates how valuable the service is. The style of the “letter from the founder” is likewise quite personable and welcoming.

7. H.J Russell & Company

H.J. Russell & Company, founded over 60 years ago, is a vertically integrated service provider specializing in real estate development, construction, program management, and property management, says H.J. Russell & Company in its description.

In the last sentence, it also states its values, giving you a quick overview of the company’s values, primary value proposition, and leadership status in just a few sentences.

8. Carol H. Williams

Carol H. Williams, an advertising agency, doesn’t have an “about” page or a formal company description. But it does include a snapshot of what the company is all about on its “Team” page. It emphasizes its core values and uses trendy language (“# squadgoals”) to establish that it keeps up with the current trends.

How to Write a Company Profile

  1. Focus on a high-level overview of your company.
  2. At the beginning of your company profile, include important information such as your company name, your business’s physical location, a website URL, contact information, and an established date.
  3. Consider adding a timeline or synopsis of your company’s history, including information regarding expansion or growth.
  4. Aim to express your company’s values or mission in your company profile rather than just your products or services. A user won’t care about what you’re selling until they believe in your brand.
  5. Include any awards or recognition you’ve received, and highlight what makes your company different from your competitors.
  6. Depending on your audience, you might choose to include graphics, visuals, or video.
  7. Add statistics to back up your claims.

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