Google Digital Marketing Courses

Google is currently offering a Free Digital Marketing Course, which is one of Google Digital Garage’s greatest online courses. It’s a fantastic chance for all of you to learn from Google and become certified in the Fundamentals of Digital Marketing.

“Advertising using a digital channel” is how digital marketing is defined. Web applications, mobile applications, search engines, social media, email websites, and any other new digital channel are examples of digital channels.

Everyone can take the Google Digital Marketing online course for free and receive a free certificate.

Make the most of your time in quarantine.

Google offers online courses to help you advance in your job or business. Individual modules can be chosen, or you can jump straight in and complete the entire course. Learn the basics of digital marketing and expand your employment options.

Google Free Digital Marketing Course:

Online Platform:

  • Google Digital Garage

Online Course Detail:

  • Modules: 26
  • Hours: 40
  • Level: Beginner
  • Cost: Free

Digital Marketing Course Benefits:

  • Free of charge
  • Everyone is welcome.
  • Google’s Authentic Digital Marketing Certification
  • When you complete a module in The Digital Garage, you will receive a badge as a digital recognition.
  • There are no restrictions on nationality.
  • There are no academic restrictions.

Questions about Google Certificate:

Who provides the Digital Marketing certification by Google?

When you’ve finished the course, go to the Google Fundamentals of Digital Marketing course landing page and download your digital marketing certificate.

On the certification course page, a progress indicator will show you how far you’ve progressed and which modules you still need to finish to obtain your certificate.

How can I be awarded a Digital Marketing certificate?

By completing all modules in The Digital Garage, you’ll receive an official Google Digital Marketing certification.

How do I get the Google Digital Garage certificate?

Once you’ve passed the final test, you’ll be able to obtain a PDF copy of your digital marketing certificate from the Fundamentals of Digital Marketing course website.

10 Google Digital Marketing Courses-

1. Introduction to Digital Marketing – Google Digital Unlocked Course

This course module gives students a broad overview of the digital marketing landscape and introduces all of the major ideas and vocabulary that will be covered in later courses.

To give you a sense of what Digital Marketing entails, it is a combination of marketing through numerous web platforms. Search Engines, Social Media, and E-Mails are the most common of these routes.

It’s worth taking the course if you can acquire free online digital marketing courses with Google credentials. Learn the principles of digital marketing to take control of your market.

Google’s Digital Unlocked is a resource that will help you improve your digital expertise and learn Digital Marketing more effectively.

It’s your one-stop-shop for mastering digital marketing skills, with free Digital Marketing courses on everything from search to SEO to social media to help you expand your online business or career in digital marketing.

(i) Google’s Digital Unlocked platform is free; all you have to do is register. By viewing the classes and testing your understanding with fun and quick quizzes, you can simply complete your Google Digital Marketing course plan (which consists of twenty-three topics). Finally, when you pass the exam, you’ll be able to unlock certification questions and obtain certificates.

(ii) This course is ideal for anyone interested in getting started in digital marketing and enhancing their digital marketing skills with certifications to add to their CV.

You can view multiple video tutorials from Google’s everyday DM specialists in the Digital Unlocked Introduction to Digital Marketing Course.

iii) Digital Unlocked also helps you comprehend the practical side of DM learning by giving you strategies to apply your knowledge and put what you’ve learned to the test.

(iv) The Primer app, which is included with Digital Unlocked, provides 5-minute digital marketing lessons in Hindi and English to teach you how to start a business, develop a website, do SEO, run online ads, and more.

It provides free Digital Marketing courses that contain Google Analytics certifications for those who complete all of the content in the Google Digital marketing courses.

It’s worth noting that, while Google Digital Marketing Courses teach you how to accomplish things, they don’t always provide you with a lot of knowledge on how to apply these methods in real-world situations. Do you want to know how to become a doctor?

2. AdWords Fundamentals Course

Digital advertising allows you to target your ads to the types of clients you need while filtering out the ones you don’t.

When you want to advertise on the internet with AdWords, you may use various targeting tactics to reach potential clients right when they’re looking for your products or services.

The lessons in this course assist students in developing a fundamental understanding of AdWords and preparing for the AdWords Fundamentals exam.

(i) AdWords Exam Study Guide

It’s for people who want to study for the AdWords Fundamentals exam. It provides information and data on the most important aspects of web-based advertising and AdWords, such as the benefits of internet advertising, how to set up and manage an AdWords campaign, and how to measure and streamline your campaign’s execution.

(ii) AdWords Refresher Guide

This handy Refresher Guide is a condensed version of the entire AdWords Fundamentals Study Guide and can serve as a great refresher before taking the exam or while working on your AdWords ad campaign.

(iii) Google Academy for Ads

It guides you through Google’s advertising products and equips you with the skills you’ll need to thrive in online marketing.

To acquire an Achievement to display on your profile, you must complete each of the Google Digital Marketing courses, pass the Assessment, and earn an Achievement.

(iv) Guide To AdWords Success

A collection of tools to assist you to understand what you need to know about internet marketing, create a campaign that attracts new customers, and track and improve the results of your AdWords advertising efforts.

(v) Building Relevant Ads with Ad Extensions

Using advertisement extensions is akin to putting a big banner on your campaign that says, “I’m here.” As a result, Google’s Digital Marketing Course will show you how to use advertisement extensions to improve the exposure of your Ads and increase click-through rates.

(vi) How to Build the Best Keyword List

Creating an exceptional keyword list allows advertisers to communicate the best message to potential clients in the most efficient way possible.

These Google Digital Marketing Courses will teach you how to say the most important thing at the most appropriate time.

(vii) Campaign Settings

It will aid you to figure out how to get your Advertisement seen when and where you need it with Campaign Settings.

(viii) 3 Steps to Budget Smarts

This will help you find out how to oversee and benefit as much as possible from your financial plan.

3. Search Advertising Course

Advertisements on the Google Search Network let advertisers reach the right people at the right time by leveraging crucial keyword databases.

This course’s modules assist students in developing a thorough understanding of search advertising optimization best practices and preparing for the Search Advertising test. 

(i) Search Advertising Exam Study Guide

This book is intended for those who are preparing for the Search Advertising exam. It teaches you all you need to know about search, including how to create Ad Campaigns, Ad Configurations, and how to screen and improve ad performance.

(ii) Search Refresher Guide

This handy resource is a condensed version of the entire Search Advertising Study Guide and can serve as a great refresher before taking the AdWords exam or while managing your AdWords campaign.

(iii) Introduction to Remarketing Lists for Search Ads (RLSA)

It helps you send the correct message to the right individual at the ideal time utilizing RLSA.

4. Display Advertising Course

Isn’t it fascinating to learn how Google’s digital marketing training may help you achieve your goals? You should be aware of the advertising course…

It can enable you to reach people when they’re browsing their favorite websites, watching a complimentary YouTube video, reviewing their Gmail account, or using mobile apps and sites.

In preparation for the Display Advertising exam, the lessons in this Google Digital Marketing course discuss what different types of display ads are, how they work, and best practices for campaign administration.

(i) Exam Study Guide

It’s the greatest option for people who want to study for the Display Advertising exam. It covers the basics and advanced ideas of display advertising, as well as best practices for creating, administering, monitoring, and simplifying display ad campaigns on the Display Network.

(ii) Refresher Guide

This useful resource is a condensed version of the entire Display Advertising Study Guide and can serve as a great refresher before taking the exam or while working on your AdWords campaign.

(iii) Display Settings

This helps you figure out how to take full advantage of the GDN with Display campaign settings.

(iv) Introduction to Remarketing

It teaches you about remarketing and reminds others of what you’re doing. They may have missed it the first time for unclear reasons, but remarketing says, “I’m good enough to take another look.”

(v) Setting up Remarketing

It will help you figure out how to set up remarketing tags and it demonstrates to you the best practices to capture the insights of clients required for solid remarketing records.

5. Mobile Advertising Course

This course’s courses introduce you to the growing importance of smartphones and mobile advertising. Additionally, it prepares you for the Mobile Advertising exam. You’ll learn how to run mobile Ad campaigns, best practices, and much more.

(i) Exam Study Guide

It is best for the individuals who need to get ready for the Mobile bidding and targeting, mobile advertisements, estimation, etc.

(ii) Refresher Guide

This helpful asset is shortened form of the full Mobile Advertising Study Guide and it can fill in as an awesome refresher before you take the exam or as you are dealing with your Mobile AdWords campaigns.

(iii) Mobile Ads

With customers increasingly in a rush, learning how to run mobile ads that catch their attention is critical. You can learn how to create fantastic promotions that deserve people’s attention by reading Google’s guidebook.

6. Video Advertising Course

A video is one of the most effective ways to establish a genuine connection with potential customers. The modules in this Google digital marketing course explain the importance of video, examine how video campaigns function and provide best practices for video promotion in preparation for the Video Advertising exam.

(i) Exam Study Guide

This Exam Study Guide is intended for those who are preparing for the Video Advertising exam. The course covers everything from basic to sophisticated video advertising concepts, as well as how video promotions on YouTube and the Google Display Network can assist your customers in achieving their advertising goals.
It also encompasses the creation and management of video advertising campaigns, as well as performance measurement and optimization.

(ii) Refresher Guide

This useful resource is a condensed version of the entire Video Advertising Study Guide that can serve as a great refresher before taking the exam or while working on your video advertising AdWords campaign.

(iii) Types of Video Ads

Find out about the diverse sorts of video advertisements and how they can help your customer’s business flourish.

(iv) Selling AdWords for Video

Utilizing AdWords for video takes advantage of the world’s biggest video prospects. It helps you display AdWords for video as an answer to your business partner.

(v) How to Make Video Ads

It helps you figure out how to make a video advertisement for your business partners using YouTube in the quickest possible manner.

7. Shopping Advertising Course

Shopping ad campaigns put your product photos, price, and company name in front of people who are looking for what you have to offer on Google.

This course includes courses on setting up and managing your Google Merchant Center account, optimizing shopping campaigns, and best practices for preparing for the Shopping Advertising exam.

(i) Exam Study Guide

It is recommended for those who need to prepare for the Shopping Advertising exam. The course covers everything from setting up and managing your Google Merchant Center account to product data feed submission, bidding, and optimization, among other topics.

(ii) Refresher Guide

This is a condensed version of the entire Shopping Advertising Study Guide that can serve as a great refresher before taking the exam or managing your shopping AdWords campaigns.

8. Analytics Course

The Analytics Google Digital Marketing covers a review of Google Analytics; why it is imperative, how it works, and how to get around within the Analytics tools.

(i) Analytics Academy

To prepare for the Analytics IQ exam, you must complete the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses, which will teach you how to use Analytics, create a Google Analytics account, acquire data, explore reports, and more.

(ii) Analytics IQ Study Guide

These Help Center articles will help you prepare for the Analytics IQ exam in the most effective way possible, even if you have already completed the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses.

(iii) Adwords and Analytics

Figure out how connecting AdWords and Analytics can enhance your messaging, bidding, and execution of campaigns.

(iv) Google Analytics | Smart Goals

Realize what Smart Goals are and how they can help you distinguish the most engaged clients on your customer’s site.

9. Tools and Best Practices Course

An effective advertising campaign necessitates careful strategy and execution. Students should use the resources in this course to better understand their prospects and competitors, as well as research the most recent digital marketing trends and keyword searches in their fields.

Google Best Practices Guide

Google’s Finest Practices Series provides invaluable advice on the best search engine marketing methods, AdWords approaches, and the fundamentals of paid search advertising. The following are some of the tools offered in Google Digital Marketing Courses:

(i) Google Planning Tools

(ii) Keyword Planner and Display Planner

(iii) Google Trends

(iv) Consumer Barometer, etc.

10. Google My Business Course

Even though creating a Google My Business page is not a requirement for the Google Online Marketing Challenge, keeping an eye on it and sharing it with your business partner can be quite beneficial for furthering your customer’s online presence.

This optional course focuses on Google My Business, a resource that allows storefront or local service area business owners to build or claim a free Google business listing.

This Google digital marketing training will teach you how to set up Google My Business and make the most of it. 

What is Google My Business?

Google My Company is a free tool that helps entrepreneurs and business owners keep their information in Google Search and Maps correct and up to date.

You can include and change information like store address, hours of operation, and images by going through a verification process. The course consists of

(i) Why is it vital to have a Google My Business listing?

(ii) How to Make a Business Listing and Verify It

(iii) Making Changes to Business Information

Who can Apply for Google Digital Marketing Courses?

(i) College Graduates

Irrespective of which field of education you are related to, you can easily opt for a Digital Marketing Course. While Digital Marketing is a short-term course, it can be done simultaneously with regular studies.

(ii) Marketing Professionals

Marketing professionals can join a digital marketing course to broaden their horizons in the marketing landscape. By applying for Google’s Digital Marketing Course, marketing professionals gain an in-depth understanding of the digital world to formulate their marketing strategies.

(iii) People looking for Change in Career

People who are looking for a career change can also join Digital Marketing Course by Google to give a new direction to their career goals.

(iv) Entrepreneurs & Businessmen

Entrepreneurs and businessmen can join the Digital Marketing Course by Google to innovate their business strategies & plans, reach out to their target audience and increase sales & conversions.

Conclusion

Google Digital Marketing Courses are designed to assist digital marketers in learning everything there is to know about digital marketing in the most thorough and practical way possible. To learn how to receive a Google Digital Marketing certification, read this Quora answer.

Marketers can use Google Digital Marketing courses to assist them to pass certification examinations and becoming Google certified digital marketers. But, before you get started, you should have a good understanding of the Digital Marketing Course Content.

To become a true Digital Marketer and learn how to study Digital Marketing, though, you’ll need a lot of practice and, like any other talent, substantial supervision.

You cannot truly comprehend Digital Marketing unless you examine a large number of case studies and learn from the experiences of a good Digital Marketer.

The Digital Vidya Certified Digital Marketing Master (CDMM) Course is designed to assist students in passing their Google Digital Marketing Certification Exams.

Not only that, but this digital marketing university will teach you all you need to know about becoming a great digital marketer.

Furthermore, the program’s instructors are Google certified and will assist you in understanding the practical parts of Google Digital Marketing Courses as well as dispel any questions you may have about how to master digital marketing.
Read this ebook on “The Journey of a Digital Marketer” to help you advance your career in the digital marketing industry.

If you have any questions concerning Google’s finest digital marketing courses or Google Digital Marketing Certification programmes, please leave them in the comments.

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