To make life easier, automated processes were created. Automation streamlines repetitive, often laborious processes for your convenience, whether it’s an automatic mixer for faster baking or electric windows on your car. So, in terms of marketing and internet strategy, what is content automation?
Content automation, in its most basic form, is the use of digital technologies and technical processes to take over various components of content marketing. In some sectors, it eliminates the need for human input, saving time, effort, and money.
Content automation is a type of digital marketing strategy that aims to eliminate the need for human intervention throughout the content lifecycle. The purpose of content automation is to programme, or automate, any unnecessary processes in the content marketing process.
Automation can be applied to any phase of the content marketing strategy, including planning, creation, publishing, and monitoring. Vendors in the content automation space typically focus on one of two business models.
The first is to create simple tools with a singular functionality, such as Grammarly for proofreading content.
The second is to offer an entire content automation platform that can be integrated into and customized with existing systems across the entire marketing strategy, such as Marketo or HubSpot.
How does content automation work
Content automation works by detecting and automating repetitive content-related operations with the help of tools or software.
Search engine optimization (SEO), social media scheduling and tagging, target audience analytics, and plagiarism checking are all tasks that can be eased with content automation.
Marketers may spend more time generating excellent, creative content if the time it takes to execute these tasks is reduced.
Content automation technologies that use artificial intelligence (AI) and natural language processing (NLP) to generate static content or copy are also becoming more popular.
Bots are used in these programmes to write website landing pages, blog posts, and social media captions, for example. analyze and learn from articles that cover similar topics.
It will then produce comparable but unique and optimized content.This is accomplished by supplying related terms to a machine learning (ML) software.
Uses of content automation
Content automation can be applied to a variety of use cases, including:
- Proofreading content that has already been written for spelling and grammar issues.
- Gathering published content for and sending automated emails to relevant customers or leads.
- Sharing content across multiple platforms and social media
- Monitoring and analyzing reader engagement.
- Optimizing content for search engines or similar competition.
- Translating content into other languages, audio or graphics.
- Creating a content creation and publishing schedule with notifications and reminders.
- Curating content from other sources to share on social media.
- Managing gated content and subscriber information.
- Writing content without the need for human intervention.
Benefits of Content Automation
Automating your content marketing provides numerous benefits to companies across almost every industry. Whether your business is in its infancy or operating on a global scale, you can take advantage of the following content automation benefits.
Benefit #1 – Save Time
Nothing eats up precious time for a marketer more than running through repetitive content marketing tasks each day.
While your creative team is busy combing through emails, following up with leads, publishing on social media and maintaining your website’s blog, they are not doing what they are best at – creating dynamic content.
By incorporating content automation, you can free up much-needed resources and time, allowing your team to focus on their core competencies – sales and marketing – and concentrate on growing the business.
Benefit #2 – Save Money
Out of all of the benefits of content automation, the one that speaks volumes to most business owners is saving money. Keep in mind that this benefit also ties into saving time – time is money, after all!
If you’re wondering how content automation saves money, look at productivity levels. If you want your marketing team to focus on creating dynamic content, someone has to take over all those repetitive tasks.
Instead of hiring a slew of new employees who have to advance through the learning curve, you can invest in a content automation system.
Benefit #3 – Boost Creativity
Once you incorporate automated content marketing into your digital strategy, you will quickly notice a boost in creativity amongst your marketing team. Performing redundant tasks on a computer every day can not only bring about eye strain and other physical stressors; it can also be mentally draining. By investing in content marketing automation, you can eliminate a cause for low energy levels in the workplace.
Benefit #4 – Improve Workflow
When everyone in the marketing department can focus on campaign creation and on building client relationships, you will see improvements in the workflow and an increase in revenue.
Automation can help you identify bottlenecks in the content production pipeline and quickly address the issues. It can also help streamline communications between employees and entire departments.
Benefit #5 – Nurture Leads
Content automation lets you set up follow-ups and email reminders, helping your marketing team keep tabs on where your leads are inside your sales funnel.
It can be very difficult to keep track of all these details manually, which is why content marketing automation is the key to nurturing leads and improving brand loyalty.
Certain lead actions can trigger email campaigns – you can even program a series of messages to send automatically. These messages can include anything from product recommendations to birthday discounts and requests for feedback.