Marketing campaigns are an essential component of nearly every company’s growth and can help a business increase its brand awareness, bring in new customers, and generate more sales.
There are several types of marketing campaigns, and the campaign you choose should be specific to your organization.
In this article, we discuss what a marketing campaign is, the eight different types of campaigns you can implement within your company, and tips for executing a successful marketing campaign.
What is a marketing campaign?
A marketing campaign is a strategic marketing effort on behalf of a company, brand, or individual to promote a certain objective or goal.
Marketing campaigns use a variety of mediums to capture the attention of consumers, including television, print advertising, social media, and email marketing. A marketing campaign’s ultimate purpose is usually to raise an organization’s awareness and attract new clients.
Common components of a marketing campaign include:
Nearly every company relies on marketing campaigns to increase sales and grow as an organization.
Types of marketing campaigns
The following are several types of marketing campaigns you can use to achieve various marketing goals within your organization:
- Traditional media campaign
- Seasonal push campaign
- Product launch campaign
- brand awareness campaign.
- Rebranding campaign
- brand launch campaign
- Contest marketing campaign
- Email marketing campaign
1. Traditional media campaign
A traditional media campaign is one that uses traditional media venues to advertise a product or service and/or raise brand awareness. TV, print advertising, radio, and direct mail advertising are all common traditional media venues for this type of campaign.
Placing ads in your local newspaper to inform potential customers about a sale your store is having is an example of a conventional media strategy.
2. Seasonal push campaign
A seasonal push campaign is one that promotes sales, products, or services throughout the holiday season. Companies that see a seasonal flood of business, such as retail chains and restaurants, commonly use this type of promotion.
For example, to boost income during the winter months, a local retail store can post ads on social media telling customers about a winter deal.
3. Product launch campaign
When a new product is introduced, marketing efforts are frequently used to raise awareness of the product and why customers require it. The producer organizes a product launch campaign in collaboration with any distribution partners.
Consider a shoe manufacturer that is introducing a new pair of women’s sneakers. The marketing effort would most likely target women in a specific age group and would use strategies like social media advertising and email marketing to existing clients.
4. Brand awareness campaign
A brand awareness campaign is one in which marketing efforts focus on building or strengthening the awareness of a company’s brand. Larger brands may implement regular brand awareness campaigns to maintain their popularity.
A corporation might, for example, launch a blog and produce high-quality material that is relevant to its target audience. This guarantees that the target audience is aware of the company or brand when searching for an answer to an issue that the firm has addressed in its blog.
The target audience becomes aware of the brand and will likely return to it in the future, even if they do not make a purchase at that time.
5. Rebranding campaign
When a corporation utilizes marketing to promote a change, such as a new company name, logo, or merger with another organization, it is known as a “rebranding campaign.”
Companies that have fallen out of favor with their target customers or want to make a comeback in their industry use this type of marketing strategy. For example, a fast-food restaurant has been criticized for serving unhealthy cuisine.
To encourage new sales, the company may employ a rebranding effort to showcase new healthier options and its dedication to supporting health and wellbeing among its customers.
6. Brand launch campaign
A brand launch campaign is similar to a product launch campaign in that it is used when a firm creates a new brand and wants to raise awareness of it. For example, a huge corporation recently launched a new brand that focuses on a hitherto untapped market.
The company uses a social media brand launch campaign to promote its new brand and sends out emails to existing consumers giving a discount if they buy from the new brand.
7. Contest marketing campaign
Contest marketing campaigns are not a new concept but have become increasingly popular thanks to social media. This type of campaign can encourage new organic website traffic and spread awareness of a company and its products.
For example, to advertise a new product, a firm may launch a contest marketing campaign on its social media account. Individuals must tag three friends in the comments on the company’s post and follow the company’s account to be eligible for the sweepstakes.
This increases the number of followers for the company and raises awareness of the brand by participants tagging others who may not be familiar with it.
8. Email marketing campaign
Email campaigns are used by companies to keep in contact with current customers and inform them of sales, coupons, discounts, and new products or services.
For example, an organization may send out an email campaign to all of its customers informing them of an upcoming sale and offering an additional 10% off coupon.
Tips for executing an effective marketing campaign
The following are tips to keep in mind to ensure your marketing campaigns are as effective as possible:
- Make the most of social media: Millions of consumers use social media to find new businesses, products, and services. Make the most of social media by incorporating it into your marketing initiatives.
- Recognize your target market: The success of your marketing effort can be considerably increased by conducting research on your target group and applying the results. Take the time to learn everything you can about the people you want to reach with your marketing campaign and build your campaigns around that information.
- Take influencer marketing for example: Influencer marketing is a popular approach to raise brand awareness and broaden your marketing reach. Consider collaborating with social media influencers in your field to advertise your products or services.
Jobs for marketing professionals
If you’re interested in becoming a marketing professional and working in the marketing industry, there are many interesting jobs you can pursue. Here’s a list of 10 jobs for marketing professionals to pursue:
- Social media coordinator
- Email marketing coordinator
- Graphic designer
- Brand manage
- Content marketing writer
- Marketing analyst
- Event marketing manager
- Marketing coordinator
- Marketing manager
- SEO specialist